Понятие культуры в различные эпохи у различных авторов. Современные школы, направления в культурологии: символические, натуралистические, психологические, аксиологические. Структура культуры. Материальная и духовная культура. Художественная культура - особый вид культуры. Основные элементы культуры: понятия, отношения, ценности, правила.
Although the average citizen is usually annoyed by all the advertisements printed in newspapers and magazines and the commercials broadcast on TV, the impact of the whole advertising industry on a single person is immense and plays a very important role in our lives. Advertising absorbs vast sums of money but it is useful to the community.
What are the functions of advertisements? The first one to mention is to inform. A lot of the information people have about household devices, cars, building materials, electronic equipment, cosmetics, detergents and food is largely derived from the advertisements they read. Advertisements introduce them to new products or remind them of the existing ones.
The second function is to sell. The products are shown from the best point of view and the potential buyer, on having entered the store, unconsciously chooses the advertised products. One buys this washing powder or this chewing gum, because the colorful TV commercials convince him of the best qualities of the product. Even cigarettes or sweets or alcohol are associated with the good values of human life such as joy, freedom, love and happiness, and just those associations make a person choose the advertised products.
The aim of a good advertisement is to create a consumer demand to buy the advertised product or service. Children are good example as they usually want the particular kind of chocolate or toy or chewing-gum.
Being naive they cannot evaluate objectively what is truthful and what is exaggerated and select the really good products unless they buy the goods and check for themselves.
Thirdly, since the majority of advertisements are printed in our press we pay less for newspapers and magazines, also TV in most countries in cheap.
The public advertising seen on street hoardings, railway stations and buildings makes people’s life more joyful. Moreover, all those small ads in the press concerning “employment”, “education” and “For sale and wanted” columns, help ordinary people to find a better job or a better employee, to sell or to buy their second-hand things and find services, or learn about educational facilities, social events such as, concerts, theatre plays, football matches, and to announce births, marriages and deaths. Thus despite our dissatisfaction when being bombarded by all the advertisers’ information we must admit that they do perform a useful service to society, and advertisements are an essential part of our everyday life.
Re: «Advertisement as a service.» Отправил: wade 07/09/2017
Dropping later next week will be the Nike Air More Uptempo Scottie Pippen PE, a Chicago Bulls-inspired colorway of Kyrie 1 the classic basketball sneaker. Featuring a white leather upper, the shoe is highlighted by the bold “AIR” lettering across the sides in black, while varsity red James Harden Shoes accents are applied on the swoosh logos, Air pocket and Scottie’s “PIP” logo on the heels.Retailing for a price tag of $160, look for the sneaker Lebron 14 Shoes at select Nike stores and online on June 29. Click and bookmark our official Nike Air More Uptempo Scottie Pippen PE hub page now for more Lebron 11 images, the latest information and full release details. Today marks the one-year Anniversary of Mamba Day, the day Kobe Bryant played his last NBA game. He Kevin Durant Shoes went out in pinnacle style, dropping 60 points in an improbable come-from-behind victory over the Jazz, who were knocked out of the Playoff picture thanks to Kobe A.D. NXT Kobe’s antics. in celebration of the 1st Anniversary of Mamba Day, Nike SNKRS restocked the Air Jordan 9 “Kobe”, a retro colorway that honored a legendary Kd 6 PE worn by the Black Mamba during the infamous “sneaker free agency” period of 2003. Get your pair now on Nike SNKRS while supplies last. Have Kobe AD Shoes you seen this new colorway of the Nike Kyrie 3 that was recently previewed by Kyrie Irving himself? Rocking a monochromatic finish from top to bottom, KD 9 Kyrie states that this new flavor of the Nike Kyrie 3 is both woman empowered and Tiffany inspired. As of right now it is unsure whether Kyrie 3 this will be an actual release or simply a sample one-of-one that only Kyrie owns. Initial thoughts on this bold Nike Kyrie 3. Would you cop Kobe Bryant Shoes if they drop? Stay tuned to see if this Kyrie 3 develops any further news. We’ve been talking about the Nike Air More Uptempo Tri-Color for James Harden Adidas Shoes quite some time now. We finally have a release date to share with you as well as additional release info regarding this new coloway of the Kyrie Shoes Air More Uptempo.The Nike Air More Uptempo Tri-Color will be releasing August 12th. In addition, the Nike Air More Uptempo Tri-Color was initially believed to be KD 9 Elite a GS-exclusive, now it appears to be releasing in both men’s and grade school sizes. Definitely good news for all who were looking to get a Kobe 2 pair.Dressed in leather and nubuck construction, the unique design of the shoe has the model rock a split-colored upper as Black takes care of the heel Harden Vol 1 region, Grey is placed right down the middle of the shoe and White is noted on the toe. In addition, each letter from the “AIR” branding Kyrie 3 Samurai comes in their respective color as well. Black laces and White Swoosh branding on the tongue, toe, heel and midsole complete the main features on the Kyrie 3 BHM shoe. Now that you know when they drop, are you picking up a pair? The Nike Kobe A.D. NXT is dropping in university red for its Harden Shoes latest iteration of Kobe Bryant’s post retirement signature basketball shoe. The shoe’s lightweight Flyknit fabric that wraps your foot like a sock is simply covered in Kobe 8 the bright hue, which is also highlighted by its matching customizable toggle system that locks your foot securely. Black accents on the lining and rubber sole Kyrie 3 Shoes completes the classic two-tone look altogether.Retailing for a price tag of $200, look for the Nike Kobe A.D. NXT University Red at select Nike stores and Harden Vol 1 Shoes online on July 15. Be sure to visit our Nike Air Foamposite One Eggplant 2017 hub page now for the shoe’s latest release info and up-to-the-minute Kobe Shoes updates and images. Always keep it locked to KicksOnFire for the latest in sneaker news. LeBron James has been spotted wearing a couple of different colorways Lebron Shoes of the Nike LeBron Zoom Soldier 11, but we still don’t know much regarding a release date or a price point. Today we get some more Lebron 14 information.While an exact release date isn’t known just yet, the LeBron Zoom Soldier 11 is expected to release some time during the Spring of 2017, possibly Kobe A.D. in early June. The shoe features a similar look to the LeBron Zoom Soldier 10 but now comes with four straps instead of the three that LeBron Soldier 10 we saw on the 10. This particular colorway comes in White with Black and Metallic Gold accents. An icy blue translucent outsole completes the look. We Lebron 14 Elite also now know that the shoe will retail for $130. Stay tuned to Kicks On Fire for more images and a release date. While we await Lebron 14 Low the release of the Nike KD 9 Elite Flip The Switch next week, today we give you a look at another colorway of Kevin Durant’s latest Lebron Soldier 9 signature shoe that will also be releasing next month.This Nike KD 9 Elite features a Dark Grey Flyknit upper with Black detailing on the ankle sleeve/collar Kobe AD as well as on the laces. Hyper Orange provides a pop by being placed on the Flywire, lacing system, and the Zoom cushioning. Dark Grey Swooshes, Kyrie 2 a white midsole, and translucent black outsoles complete the look.So when do they drop? Mark your calendars for May 26th for a retail price of $150. Lebron 13 Stay tuned to Kicks On Fire for new images and updates. What you see above is believed to be this year’s installment of the Nike Hyperdunk, KD Shoes otherwise known as the Nike Hyperdunk 2017.The Nike flagship basketball model switches things up a bit this year as they opt to give the shoe a KD 9 Shoes Lunarlon cushioning system opposed to the Zoom Air the shoe utilized for the past few years. The low top version you see above will come with Kobe 6 a Flyweave upper placed on top of the aforementioned Lunar sole. The outsole comes with a very wavy grip pattern that’s sure to come in handy Kobe 10 on the court. Not much else is known about the Nike Hyperdunk 2017, but stay tuned as more details about the new Hyperdunk are sure to Adidas Harden Vol 1 follow. A new colorful Nike Little Posite Pro has surfaced as we give you a first look at the Nerf colorway up above.This new rendition of LeBron Ambassador 9 the Air Foamposite Pro for the kids is inspired by the Nerf colorway that made its debut on the Nike Zoom KD 4. The shoe features a bright Concord/Royal on the majority of the upper with Black, Bright Crimson, Neon, and Silver detailing throughout the upper, tongue, inner Kd 8 liner, and outsole. We don’t have an exact release date to report yet, but look for the Nike Little Posite Pro Nerf to release some time in September for $180. Stay tuned to Kicks On Fire for updates. Nike is letting us know what kind of fire Lebron 12 Buddy Hield, last year’s Big 12 Player of the Year, will have on feet tonight. Hield’s Pelicans will square off against the Mavericks, and after all Lebron James Shoes of the fireworks we saw in the Christmas Day matchups, it should be an exciting game.Buddy Hield’s Kobe A.D. PE utilizes tasteful speckling and gold accents Kd 7 on a red base. I wonder if he’s using the cushion set up in the retail version of the Kobe A.D….Let us know what you think kyrie irving shoes of this PE in the comments, and if you make a similar NikeiD creation, share it with us using the #WearTesters.